An ezine is an online newspaper or like a small magazine that lists thousands of the best email newsletters available on the internet today. The web owners mix a few paid ads in with their content, this allows them to defray the costs of operating the ezines. This allows you to pay for space in the ezine. If you do this right people will see your ad and click on the link to your site.
You will want to narrow down which ezine to advertise in by targeting the market you are looking to reach. Also staying away from anything that is to large, 20,000 subscribers is a good place to start. The best way to find a good ezine is to subscribe and start reading through a few issues. Make sure that it isn't overpopulated with ads, you want to look for informative content, that is with in your niche. Model your language like the others are doing.
With any ad you will want to have a strong, attention-grabbing headline. Your only goal is to get people to take the next action, which is to click on your ad. Make a strong call to action in all ads.
Here are four ad types to select-
1. Classified ad- Usually 1 to 3 lines including your call to action and link. With this type of ad you will want to build curiosity and solve the problem. Start by selling the click not the product. Stay with these until you get results. If this is working good for you stay with these, they are by far the cheapest way to advertise.
2. Sponsored ad- Placement of these ads can be wherever you choose, the best spots would be towards the top of the page. This is usually a paragraph or two. With this type of ad start to pitch the benefits strong. Why do they want it? What's in it for them?
3. Solo ad- Will give you the freedom to use more space to tell the reader about the benefits of your program. A solo ad is sent as its own mailing to the list of the publisher you pick. You don't need to give the whole story, remember you are just trying to get the click. You have more space to use personal stories, empathize with them, be their friend. Let them know that you care about them to help them solve their problems.
4. Joint Venture- I would stay away from this type of advertising unless you truly can trust the ezine owner. Here instead of paying for your advertising you will share a percentage of your profits, they get a cut of your money. This really is not in your best interest so just do it yourself.
Always remember to track your results, you want to know where your leads are coming from. This is also a good way to see what's not working for you so you can watch and see what happens when you change either the title, the body or the call to action.
Become a master marketer-make your ads convert-take action-write for your targeted audience-test everything until you get it right. Once you find the right ad copy that pulls, use that as a signature ad.
Don't try to reinvent the wheel with ezines, just keep on posting and posting what is working.
Websites That Have the Most Interesting, Relevant, and Engaging Articles Six Great Ezine Content Ideas
0 comments:
Post a Comment