Ezines or email newsletters are actually much more powerful than most folks realize. But you must first start by appreciating a very important point here. There is a huge difference between the emails you usually send out to your list regularly and a good informative ezine with plenty of useful information for your target audience.
You must remember that the prospects on your list regularly get bombarded by emails desperately trying to sell them something and it often gets pretty irritating. This is exactly why your email newsletter needs to be a breath of fresh air to your audience.
Picture your prospect receiving your newsletter where they see your email as they scroll down the huge amount of mail they have in their inbox. What is their reaction. Do they look for the delete button before they even open it? Or do they frown, not sure of exactly what to expect from you this time?
The best reaction you are looking for is possibly a smile as they halt everything else to hurriedly open your email. But at the very least they will sit back relax and read your offering. If this is the kind of reaction you get out then you have a very valuable marketing and communicating tool in your hands.
There are numerous benefits and advantages of having your very own ezine with readers who eagerly look forward to hearing from you regularly. It gives you the unique chance of having a very strong connection with them that you can exploit to really build and strengthen your brand. What is your brand? It is certainly not your logo or the way you write the name of your business. Your brand is you, the definition of your business and what you stand for in the eyes of the public. Your brand should portray expertise in your field and an authority of sorts which your ezine is perfectly suited to help you communicate very effectively.
A good favorable image is better than money in the bank because it will always help you get customers in droves.
Your newsletter is also the most effective way to direct traffic to new content on your website or blog. Always direct your readers to something useful and interesting on your site.
If you are already sending out marketing emails, chances are that you are wondering why you have such a high rate of people unsubscribing. The perfect solution is introducing a useful newsletter that tells your target audience more about you and what you stand for through useful information and valuable stuff that they will appreciate having.
If you do a good job with your email newsletter you may just find that you do not even need those boring repetitive emails that keep going out through your email auto responder.
To produce the kind of powerful ezine that we have been talking about throughout this article it is important that you do lots of research focusing on what your readers and prospects really want and are looking for, and then supply it.
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